Experiential Design
Dyson Case Study
360 immersive showcase
Art & Direction: Anwar Bey
3D Build showcase
Objective: Create an visceral immersive 360 engagement experience that introduces younger customer base and families to Dyson and its high-technology design vacuums through engaging games, micro details, and tactile engagement. Test, experience, play, learn - remember forever.
3D Build details
Design process - Walk through
A few moments from the design process
preliminary layout sketches & ideation notes
graphic thumbnail macro sketches for full bleed visuals
Flavor sheet - Imagination references
blueprint style ideation
Idea collage for overall rough visual direction
Mood board - Reality references
3D Build Block out
Graphics
Fin