Experiential Design
Dyson Case Study
360 immersive showcase
Art & Direction: Anwar Bey
Dyson 3D Build Expo Showcase
Welcome to a new world. A visceral immersive 360 engagement Dyson experience that introduces all audiences - younger customer base and diverse families from all over the world to Dyson, and its high-technology design vacuums through engaging games, micro details, and tactile engagement-all with focus on experiencing the vacuums.
Test, experience, play, learn - remember forever.
3D Build details
The focus is the people and the technology. The space is filled with people from all walks of life- All ages, families and backgrounds. Playing games, experiencing moments of competition, playing with gears and gadgets, creating memories in a world of Dyson technology that will last a life time.
Design process - How it was made
A few moments from my design process - highlighting creative direction, art direction & imagination design
preliminary layout sketches & ideation notes
graphic thumbnail macro sketches for full bleed visuals
flavor sheet - Imagination design references - highlighting future tech vibe with Dyson practical function
blueprint style ideation
idea collage for overall rough visual build direction
mood board - reality references - brand connection
3D Build Block out
rough 3D layout
rough 3D layout
call outs ideation - rough direction
fabrication rough placement ideology
Graphics
(AI integration) highlight - macro functionality of Dyson mechanics and high technology
Fin